Enables Remarketing

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Do you ever wonder why you see an ad on Facebook for a product you were browsing in an online store? It's not magic. It's remarketing on Facebook . The Facebook pixel allows you to reach people who have visited your website with ads. You can target more precisely, reaching the most engaged users to further improve the effectiveness of your campaign. Remarketing is a marketing must-have, thanks to it you are able to effectively run advertising campaigns on social media, using the pixel you can better control your advertising activities.

Custom Audiences
You might think that Facebook offers a lot of great ad targeting criteria. The pixel will open up completely new possibilities for you. With its help, you can create audiences that:

spent a certain amount of time on your site
visited a given subpage
clicked a specific button
They used the search function
They watched the video
and much, much more.

Conversion tracking
How do you know that your ads are profitable? Do you have more fans? malaysia rcs data Are more people visiting your page? Facebook Pixel allows you to configure features such as custom conversions and standard events that will show the real effects of your campaigns. Purchases, registrations, use of the contact form, newsletter subscriptions. You name it.

Ad delivery optimization
When you set up a campaign for a specific audience, you don't actually want all of its members to see the ad. You want those Internet users who convert to see it. Facebook lets you do that. You just have to tell it what action you want to optimize the campaign for. For that, you need Facebook pixel.

Dynamic ads
If you run a large online store, you can't do without Pixel. With hundreds or thousands of products in your offer, you will spend hours setting up ads for them manually. With Pixel, you can configure dynamic ads (find out how much Facebook advertising costs ), which will automatically generate based on a template and a loaded list of products. Convenience and effectiveness.

As you can see, there are a lot of features that Pixel gives you access to. I have listed only the most important ones. I hope I have convinced you to install Pixel on your website. Now I will explain how to do it.

Facebook Pixel is a must have! Without it, you won't be able to effectively use the potential of Facebook advertising.
Facebook Pixel and Events?
Pixel Events are a feature that extends the functionality of this code. And they are really what allow us to do what is most important, which is to track exactly what actions users have taken on our website.