Content Marketing: how to measure your results
Posted: Thu Jan 30, 2025 4:23 am
Branded Content , also known as content marketing , is a well-known way for businesses to connect with a company's target audience. They also seek to increase brand awareness, increase engagement, generate leads, among other things. This new marketing modality aims to produce content that can attract the right audience, leading them to specific pages and inducing them to make a purchase.
Investment is required to produce relevant content, and ROI (return on investment) is not always easy for entrepreneurs to measure. Therefore, before starting your Content Marketing actions, you need to understand what results are expected from each piece of content created.
In the case of relevant content posts on a blog, if your goal is to increase awareness of your brand, one way to check whether you are getting the expected results is to analyze your Google Analytics data, knowing whether vietnam whatsapp data people who read a certain post are browsing more pages on your site, staying a significant amount of time and whether they are interacting, such as writing comments. If your goal is conversion, such as collecting emails by filling out forms, you can check whether the conversion rate among people who viewed the post is higher than those who did not. Therefore, measuring your results will depend on the objective you hope to achieve.
1 – Short-term content marketing:
Content marketing management takes time to start showing good results. Unless you already have a good contact base, such as a Facebook page with many fans, a YouTube channel with many subscribers, many emails in your mailing list, etc. it will take some time to build this base, and even longer to start seeing conversions happening.
Therefore, we at Agência R8 have created a list of more immediate results that you can determine with content marketing, so that you can measure the performance of actions and understand what you are getting right (or not) in your content strategy in the short term – to see the results in lead generation and conversion in the long term.
2 – Metrics to measure content marketing performance:
– Likes, comments and shares on Facebook
– LinkedIn shares
– Links on other websites (Backlinks)
– Page visits (website or blog)
– Average time on page
– Page views per visitor (especially if you have a lot of internal linking)
– Followers and fans on Twitter and Facebook
– Retweets
By figuring out which actions and types of content work best, it will be easier to adapt your content strategies to what your potential customers are looking for and want.
Investment is required to produce relevant content, and ROI (return on investment) is not always easy for entrepreneurs to measure. Therefore, before starting your Content Marketing actions, you need to understand what results are expected from each piece of content created.
In the case of relevant content posts on a blog, if your goal is to increase awareness of your brand, one way to check whether you are getting the expected results is to analyze your Google Analytics data, knowing whether vietnam whatsapp data people who read a certain post are browsing more pages on your site, staying a significant amount of time and whether they are interacting, such as writing comments. If your goal is conversion, such as collecting emails by filling out forms, you can check whether the conversion rate among people who viewed the post is higher than those who did not. Therefore, measuring your results will depend on the objective you hope to achieve.
1 – Short-term content marketing:
Content marketing management takes time to start showing good results. Unless you already have a good contact base, such as a Facebook page with many fans, a YouTube channel with many subscribers, many emails in your mailing list, etc. it will take some time to build this base, and even longer to start seeing conversions happening.
Therefore, we at Agência R8 have created a list of more immediate results that you can determine with content marketing, so that you can measure the performance of actions and understand what you are getting right (or not) in your content strategy in the short term – to see the results in lead generation and conversion in the long term.
2 – Metrics to measure content marketing performance:
– Likes, comments and shares on Facebook
– LinkedIn shares
– Links on other websites (Backlinks)
– Page visits (website or blog)
– Average time on page
– Page views per visitor (especially if you have a lot of internal linking)
– Followers and fans on Twitter and Facebook
– Retweets
By figuring out which actions and types of content work best, it will be easier to adapt your content strategies to what your potential customers are looking for and want.