5 digital components that also support the inbound method

[shishir.seoexpert1]

Finnish public TV has done it! business model September 11, 2019 Reading time: 5 min Share The last time we spoke — a little less than two years ago — Netflix had become the number one TV channel in Finland. Today, the leaders of the Finnish public broadcaster are saying it loud and clear: Yle Areena is now the leading video-on-demand platform at the forefront of new digital uses. A quarter of the inhabitants of this Nordic country consult it every day.



In Sweden, the situation is almost the same : "we gambling data brazil are now neck and neck with Netflix, far ahead of all other TVs, thanks to a 60% jump this year in viewing on our player; like Netflix, by the way!" , indicated the head of SVT, Hanna Stjärne, during the annual conference of world public TV and radio stations. SVT could soon even find itself the only TV group in Sweden after the probable sale of the major private competitor (probably to a telco), its CEO indicated.



A very strange situation. Which goes with heavy responsibilities. In Helsinki, the key to Yle's success – even if Netflix remains in the lead for 15-30 year-olds – was the transformation of Areena from a "catch-up" site (watching TV on demand) to a real video destination site , explained Gunilla Ohls, Yle's strategy director, obviously accompanied by an extension of the exploitation rights for online content (from 3 to 5 years, including one year of exclusivity). What she also fails to mention is the drastic digital integration that began at Yle in 2012, the significant savings made to invest in it, and the real and growing use of data to improve content.