Bestsellers Furniture scenes and marketing strategy

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Artur: Krystyna, what is your absolute bestseller and why?

Krystyna: There are two absolute bestsellers. The first is the Lowbo TV cabinet by Phormy. It is extraordinary, simply beautiful and sells very well. Why? Maybe because it is so pretty and unique. I think that anyone who has such a cabinet in their living room under the TV has a guaranteed wow effect. The second bestseller is tables made of solid, turned oak wood, the shape of which resembles chess pieces. In my opinion, they are beautiful and relatively inexpensive for this type of product. This piece of real wood gives the feeling of having something exceptional, extraordinary. These are the two most important bestsellers.

Artur: Do you have a failed product? Something you thought would sell great, but it japan rcs data turned out otherwise and for example you had to withdraw the product from the store or it is available and sometimes sells, but it doesn't make as much of a splash as you had hoped?

Krystyna: I have never kept statistics on what is selling poorly. Every once in a while I make a selection of products so that there are not too many of them. When I set up a store, one of my first assumptions was that there should not be too many products. I wanted this for the sake of customer retention. If a customer comes to our website, too many products make it hard for them to make a decision, because they like everything and don't know what to choose and what to buy. I also make selections for another reason. Quality and customer satisfaction and the lack of complaints are extremely important to me. If there are any complaints or if customers give signals that the product is not what they thought it was because they receive something that looked a bit different in the pictures and when such mistakes happen frequently with a given manufacturer, I simply withdraw from cooperation with that company. Another thing is that my cooperation with manufacturers is based on e-mail and telephone contact. And if I have a problem getting through to them, asking questions or asking them several times for information that is extremely important to the customer, and I have to pass it on to them and there is no such contact, then I also resign from cooperation with such a company. Because contact with the customer is very important to us. It is important to me that the information is up-to-date, so that the customer knows that, for example, there is a delay or that the goods are leaving today and they have to expect it tomorrow to pick it up. All such information is important, and I have to receive it on an ongoing basis. So if we do not receive information from the manufacturer on a regular basis, then over time we also resign from cooperation. And that is when we remove certain products from the offer.