Medical marketplace business models

[sumaiyakhatun26]

Artur: You said that you worked on several models, and you finally developed the one you are currently working on. But what were the previous ones and why did they not work out?

Marcin: The front ones were strange, I mean they weren't strange by name or business assumptions, because these models are understandable and work on the market. But here, because we also have our own call center and part of the israel rcs data patient traffic, especially the most caloric, i.e. those for the most expensive medical procedures, is handled by our call center. And at that time the company had a very large call center, which handled everything. So it handled all traffic to medical facilities and at that time, the call center employed up to 50 people.

And the model was commission-based, meaning the commission was settled on what the call center arranged. However, some clients did not want to pay the commission and a threshold of PLN 2,000 was set. So everything above PLN 2,000 was settled on a commission basis. As you can imagine, most calls are for everything below that amount, so the call center was very inefficient. The cost of arranging a visit was very expensive in relation to the commission that could be obtained for that patient who had also booked something for over PLN 2,000. A gigantic cost of the call center, a small commission on that, because not all services were settled on a commission basis. That is why the call center was very much limited.

Now we have a call center that consists of several people and actually serves only those patients who need such care, i.e. they have a really big medical problem, they have to spend a lot of money and it is good that their path from the first phone call to what happens next is efficient.