The global coronavirus pandemic of 2020 accelerated the adoption of virtual selling much like the global financial crisis of 2007-2009 accelerated the emergence of inside sales teams and the division of sales labor into business development, selling, account management, and customer success (land, expand, and retain).
Necessity is the Mother of Virtual Selling
Except that this was faster, compressing what might have benin telegram data taken ten years to fully actualize into a matter of months.
In an instant, to remain relevant and competitive, field sales professionals had to shift the way they were engaging prospects and customers.
The evolution of virtual selling technology finally met its moment. Digital transformation, which for the past twenty years had been an inevitable yet slowly building tide, rolled over us like a tidal wave. Suddenly, virtual selling became king.
Unlike so many other pivotal points in history, in which smart people were forced, out of necessity, to invent technology in order to meet the moment, this time the technology was ahead of us. We simply needed to catch up.
This is where we find ourselves. Virtual selling is the new normal. There is no turning back.
It is Natural to Fear Virtual Selling
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