Suggestions and thoughts based on the MAN principle
Posted: Sun Dec 22, 2024 9:02 am
3.
Sales activities are inseparable from the MAN principle, namely purchasing power (Money), purchasing decision-making power (Authority) and purchasing demand (Need). To determine whether a company is a potential customer, it is necessary to study its purchasing power, key decision makers and judge its demand.
1) Customer background check
First, we need to conduct background checks on foreign trade customers to determine their purchasing power and budget. We can use trade data to understand the customer's main business, annual purchasing volume, purchasing frequency and other information to assess their real purchasing power. The specific steps include:
Industry and market analysis: Understand the uk phone numbers list overall market situation of the industry in which foreign trade customers are located, and evaluate their position and influence in the industry.
Financial status assessment: Assess the financial health of the customer through public financial reports or other credible channels to determine whether it has sufficient budget to execute the order.
Business model analysis: Understand the business model of foreign trade customers and determine the continuity and stability of their procurement needs.
Sales activities are inseparable from the MAN principle, namely purchasing power (Money), purchasing decision-making power (Authority) and purchasing demand (Need). To determine whether a company is a potential customer, it is necessary to study its purchasing power, key decision makers and judge its demand.
1) Customer background check
First, we need to conduct background checks on foreign trade customers to determine their purchasing power and budget. We can use trade data to understand the customer's main business, annual purchasing volume, purchasing frequency and other information to assess their real purchasing power. The specific steps include:
Industry and market analysis: Understand the uk phone numbers list overall market situation of the industry in which foreign trade customers are located, and evaluate their position and influence in the industry.
Financial status assessment: Assess the financial health of the customer through public financial reports or other credible channels to determine whether it has sufficient budget to execute the order.
Business model analysis: Understand the business model of foreign trade customers and determine the continuity and stability of their procurement needs.