This content is particularly important for B2B.

[sumaiyakhatun26]

What I mean here are materials in which we recommend interesting tools, books, podcasts, etc.

Why?

When I reviewed my earlier post on podcasts , I found that some of the ones I recommended had either stopped airing altogether or had changed topics or formats.

I wouldn't want a reader looking for valuable material to find a podcast whose last episode appeared two years ago.

Of course, this does not mean that the content contained therein cannot be valuable and substantive. However, it is worth ensuring that the recommended materials are constantly updated. If only because many new podcasts have appeared that I did not know before, and now I can suggest them. This also applies to recommended marketing books, the tools mentioned above, and other educational materials.

YouTube Artur Jablonski

Case study content


I have noticed that most companies publish case studies after a year or two of germany rcs data cooperation. They brag about the results achieved, and then they never come back to the subject. And this is even if the cooperation is still developing. We made this mistake at digitalk as well.

What did it involve?

Over the course of 2-3 years, we have prepared a large PDF containing the most important information:

the results our content achieves,
the results of our Google Ads campaigns, e-commerce and B2B sales,
results of campaigns on Facebook and Instagram.
At the same time, we started publishing case studies on the website and that's what we focused on.

Meanwhile, our sales department, in addition to offers and other materials about how we operate, also sent a case book. And only after some time did we realize that the results for clients we had been working with for a long time had increased tenfold or even twentyfold.

So it was worth updating it.

In this regard, remember that case studies or descriptions of your own processes are very similar to articles. When you think of an