Facebook Campaign Exclusions – Interests
Posted: Wed Jan 29, 2025 10:06 am
For those of you who follow me solely for my general business content, let me explain:
In interest-based advertising systems, and Facebook and Instagram are such systems, advertising works in such a way that we set who we want to reach, specifying, among other things, what a given person is interested in. For example, the aforementioned rock music. Then, out of all the potential recipients of the Facebook ad, the system directs it only to people who meet a given parameter. And it is to these people that we show ourselves.
If you want to delve deeper into this topic, I recommend a separate podcast episode on interests. cambodia rcs data Today, however, I would like to look at this issue from just one specific angle.
What does it mean to be “interested in something” in the context of contact with your brand
Consider the following scenario: you have two Facebook users.
One of these users is someone who has no idea about you.
The second of these users has been to your website or interacted with your content at some point. For example, they left comments on Facebook or Instagram.
Each of these people is described by some interests. And it just so happens that both of them have an interest in "rock music". Let's recall - one of these people doesn't know you, and the other of these people knows you.
Now consider the following scenario:
You run an ad on Facebook or Instagram, and you target people interested in rock music. Which of these people will see the ad?
The correct answer is: both.
In interest-based advertising systems, and Facebook and Instagram are such systems, advertising works in such a way that we set who we want to reach, specifying, among other things, what a given person is interested in. For example, the aforementioned rock music. Then, out of all the potential recipients of the Facebook ad, the system directs it only to people who meet a given parameter. And it is to these people that we show ourselves.
If you want to delve deeper into this topic, I recommend a separate podcast episode on interests. cambodia rcs data Today, however, I would like to look at this issue from just one specific angle.
What does it mean to be “interested in something” in the context of contact with your brand
Consider the following scenario: you have two Facebook users.
One of these users is someone who has no idea about you.
The second of these users has been to your website or interacted with your content at some point. For example, they left comments on Facebook or Instagram.
Each of these people is described by some interests. And it just so happens that both of them have an interest in "rock music". Let's recall - one of these people doesn't know you, and the other of these people knows you.
Now consider the following scenario:
You run an ad on Facebook or Instagram, and you target people interested in rock music. Which of these people will see the ad?
The correct answer is: both.