Try clarifying what you want to accomplish through your rallies.

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Now, it’s time to pull everything together with the step-by-step opening statement process. Here’s how:



“Heather, I’m Kyle Johnston with Personnel Solutions. I saw your Twitter posting mentioning how many unqualified applications you had to go through the other day. We specialize in reaching high-level managers in your industry who otherwise might not be looking for positions. Recruiters who use our career postings tell us that the candidates they attract are better qualified—which saves them hours per week by not having to deal with applicants who would never be considered. I’d like to ask a couple of questions to see if we should have a conversation.”Who likes weekly sales meetings less – the poor salespeople being forced to attend them or the overworked sales managers who dread planning and running them?

Hard to say. I suggest that both parties often find these weekly sales meetings excruciatingly uncomfortable – even painful.

You’ve probably heard the old saying “come to the meeting to get your beating!” Not good.

But, what if you could change that paradigm? What if you turned your weekly sales meetings into a weekly sales rally.

Doesn’t that sound better? And it’s not just a play on words.

Here are 5 ways to rock your next sales rally.

#1: Be Clear on Your Desired Outcome
Why do you have sales rallies? Is it because…

Upper management told you to have one?
It’s a way to force your salespeople to come into the india telegram data office at least twice a month to pick up their mail and get marketing materials?
Your salespeople are screwing things up, dang it, and you need to get them straightened out?
No, seriously, why do you have sales rallies? What is your desired outcome?

If your purpose has flaws, the resulting behaviors will also be flawed.


Ask: “What do I want my salespeople to gain through this rally? How do I want them to feel when it wraps up?”

Then structure your agenda to produce that desired result.

#2: Set the Tone
Set the tone in the room right from the beginning.