Summary – Google Ads and Meta Ads complement each other
Posted: Wed Jan 29, 2025 9:33 am
Why?
Firstly, because he has been there before, he may even know the name of the specific investment he will see in the ad, so it is better to choose Google Ads
Secondly, there is also a type of Google advertising called RLSA – remarketing by keywords. And when someone enters a specific phrase in the Google search engine, e.g. “leasing car X” or “apartment, Toruń, 20 m2”, at that moment Google can show that person two Google Ads:
a well-prepared advertisement on an investment page that the searcher has not been to,
a well-prepared ad for the search network, but on a specific page where the searcher asia rcs data has already been.
And as you can probably guess, in this auction advertising system, it is often this previous visit that will be the deciding factor.
These four stories I have shared with you have one common message:
Asking yourself questions like "Facebook Ads or Google Ads? Which advertising system is better?", setting these systems as competitors and evaluating your marketing and sales in a binary manner (that either this channel sold or that channel sold, and one should be disabled) is, in my opinion, a far-reaching simplification.
Marketing and sales are more than: yesterday he clicked, today he bought. And it's not just my opinion, because all the classic marketing experts who talk about multi-channel and the need to advertise in many places think so.
All modern analytics is moving in this direction. Google Analytics 4, which we are currently implementing for many clients, is also based on reporting results from more than one channel.
Firstly, because he has been there before, he may even know the name of the specific investment he will see in the ad, so it is better to choose Google Ads
Secondly, there is also a type of Google advertising called RLSA – remarketing by keywords. And when someone enters a specific phrase in the Google search engine, e.g. “leasing car X” or “apartment, Toruń, 20 m2”, at that moment Google can show that person two Google Ads:
a well-prepared advertisement on an investment page that the searcher has not been to,
a well-prepared ad for the search network, but on a specific page where the searcher asia rcs data has already been.
And as you can probably guess, in this auction advertising system, it is often this previous visit that will be the deciding factor.
These four stories I have shared with you have one common message:
Asking yourself questions like "Facebook Ads or Google Ads? Which advertising system is better?", setting these systems as competitors and evaluating your marketing and sales in a binary manner (that either this channel sold or that channel sold, and one should be disabled) is, in my opinion, a far-reaching simplification.
Marketing and sales are more than: yesterday he clicked, today he bought. And it's not just my opinion, because all the classic marketing experts who talk about multi-channel and the need to advertise in many places think so.
All modern analytics is moving in this direction. Google Analytics 4, which we are currently implementing for many clients, is also based on reporting results from more than one channel.