Contextual advertising using competitor geolocation
Posted: Sun Dec 22, 2024 8:54 am
When launching contextual advertising of your product in Yandex, you can set it up so that ads are shown to competitors' clients. First, you need to go to the Yandex.Audience service, click the "Create segment" tab, select the "Geolocation" category and specify the "Polygons" type, and find the desired area or building on the map. Then you should create a new audience segment (name it so as not to get confused in the future).
For example, if the task is to lure part philippines whatsapp of the target audience from a competitor selling Geely cars, name this segment "Interested in Geely". Now all that remains is to add it to your advertising campaign and save the changes.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Working with look-alike audiences
This method is available to companies that use contextual advertising to promote their business. Using smart banners, you can show ads to users who have recently shown interest in similar products. To implement this in practice, you need to create a new advertising campaign in Yandex.Direct with the "Smart Banner" type (high-quality pictures, anime or videos that are shown to users on the main Yandex tab in the search engine). These objects attract the attention of the target audience, as they stand out among other ads.
When setting up Smart Banner ads, you should specify targeting for a look-alike audience (users with similar interests to your target audience, including competitors' clients). Experts advise uploading a file with feeds (a list of product cards used to fill online stores and product catalogs).
For example, if the task is to lure part philippines whatsapp of the target audience from a competitor selling Geely cars, name this segment "Interested in Geely". Now all that remains is to add it to your advertising campaign and save the changes.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Working with look-alike audiences
This method is available to companies that use contextual advertising to promote their business. Using smart banners, you can show ads to users who have recently shown interest in similar products. To implement this in practice, you need to create a new advertising campaign in Yandex.Direct with the "Smart Banner" type (high-quality pictures, anime or videos that are shown to users on the main Yandex tab in the search engine). These objects attract the attention of the target audience, as they stand out among other ads.
When setting up Smart Banner ads, you should specify targeting for a look-alike audience (users with similar interests to your target audience, including competitors' clients). Experts advise uploading a file with feeds (a list of product cards used to fill online stores and product catalogs).