You still have to follow the sales process when developing
Posted: Wed Jan 29, 2025 6:13 am
So you can’t just do the deal. the business case and build the bridge between the tax savings value and the business improvements.
It's all about thinking of your product or service as a strategic investment, not just an expense.
For example:
If you sell software tools that improve operational efficiency, explain benin telegram data how your solution can help them save on labor costs, reduce errors, and streamline workflows.
If you’re selling advertising, emphasize how new campaigns launching at the end of the year will deliver immediate results, setting the stage for a strong first quarter.
If you sell capital equipment, explain to them how the new equipment will increase their productivity and help them expand their business in the new year.
The key is to directly tie the value of your product to the moment. Consider delivering the following message:
“This is an excellent time to upgrade your systems so you will enter the new year with a competitive advantage and potentially lower your tax burden for the quarter.
”
“By completing your advertising campaign before the end of the year, you can gain immediate tax benefits while ensuring your advertising starts generating leads in January when you need them most.”
If we order equipment now, it will be delivered in the first quarter, which will give you plenty of time to get a high return on investment next year.
It's all about thinking of your product or service as a strategic investment, not just an expense.
For example:
If you sell software tools that improve operational efficiency, explain benin telegram data how your solution can help them save on labor costs, reduce errors, and streamline workflows.
If you’re selling advertising, emphasize how new campaigns launching at the end of the year will deliver immediate results, setting the stage for a strong first quarter.
If you sell capital equipment, explain to them how the new equipment will increase their productivity and help them expand their business in the new year.
The key is to directly tie the value of your product to the moment. Consider delivering the following message:
“This is an excellent time to upgrade your systems so you will enter the new year with a competitive advantage and potentially lower your tax burden for the quarter.
”
“By completing your advertising campaign before the end of the year, you can gain immediate tax benefits while ensuring your advertising starts generating leads in January when you need them most.”
If we order equipment now, it will be delivered in the first quarter, which will give you plenty of time to get a high return on investment next year.