It has become common for companies to have and operate an Instagram account for the purposes of selling products and branding.
When using Instagram as a platform for advertising and corporate PR, there are various benefits to switching to a professional account, which is a business account.
We also provide free materials summarizing points to note regarding hashtags when using Instagram.
If you are interested in Instagram management, please take a look at the following page.
Blog Card
Why using too many Instagram hashtags can be counterproductive and what to do about it
Hashtags are important for attracting customers and followers on Instagram. If you use too many hashtags, there is a risk that your posts will hardly be displayed! We have summarized the reasons and countermeasures. This can be useful for Instagram managers and business owners who do not know how to use effective hashtags that will not let people other than their followers find their posts. We also introduce the specific types of tags you should choose.
What is a Pro Account?
In fact, it was already possible to set up a business profile on Instagram in 2016. However, in order to set it up, it was necessary to create a business page on Facebook and link it to it.
Recently, the name has been changed to "Pro Account".
It is now possible to switch to a professional account using just your Instagram account.
You will be able to do three main things.
It will be possible to display "Contact information sales directors email database (phone/email)", "Message (DM)", and "Address" on the profile.
Post Insights (Analytics)
Placing ads ※Facebook integration required
There are two types of Pro accounts:
Creator
Suitable for people-focused business accounts.
Examples: public figures, celebrities, artists, Instagrammers, etc.
The only things you can set on the profile screen are "Contact information (phone/email)" and "Message (DM)", and you can also hide them. Addresses cannot be displayed.
business
It is suitable for businesses, companies, and other organisations that have a physical address.
Examples: retailers, local businesses, brands, organizations
The things that can be set on the profile screen are "Contact information (phone/email)," "Message (DM)," and "Address," and it is necessary to display either the phone number or email address.
What you can do with a Pro account
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