A good dose of psychology
Posted: Sun Dec 22, 2024 8:51 am
It's all about talking to the right brain . The one that acts and not the one that thinks. I had already shared in the past various tips from Lionel in terms of wording, I will let you discover them in the live, but also in our article dedicated to psychology in e-commerce .
That said, I can't resist the pleasure of sharing a selected piece with you again!
"For the consolation prizes, we tell the participant that they have won a surprise code for 5, 10 or 15%. To find out the amount of the discount, they have to go to the site. Firstly, it will be easier indonesian numbers for us to retarget them via Google Ads campaigns, etc. But above all, they will have to look at the products that interest them to fill their basket and thus enter the code to know what discount they can benefit from. And in the end, we only grant 15% codes. Yes, in marketing, you have to be a buccaneer: a bit of a bandit, but not a thief! We don't steal from the person since they get the best discount. But we make sure that they are really happy when they receive it."
In other words, never underestimate the incredible power of wording!
Beyond that, conversion at Nature Cos essentially involves a lever that is brilliantly used and which reinforces this year-round animation strategy : the newsletter.
Newsletters as an essential lever
Lionel told us during the live that the newsletters distributed throughout the year accounted for around 25% of their turnover. And for him, the reason is clear: each exposure to the product, each offer triggers sales . The frequency and timing of these therefore guarantees, on a recurring basis, a continuous flow of orders.
That said, I can't resist the pleasure of sharing a selected piece with you again!
"For the consolation prizes, we tell the participant that they have won a surprise code for 5, 10 or 15%. To find out the amount of the discount, they have to go to the site. Firstly, it will be easier indonesian numbers for us to retarget them via Google Ads campaigns, etc. But above all, they will have to look at the products that interest them to fill their basket and thus enter the code to know what discount they can benefit from. And in the end, we only grant 15% codes. Yes, in marketing, you have to be a buccaneer: a bit of a bandit, but not a thief! We don't steal from the person since they get the best discount. But we make sure that they are really happy when they receive it."
In other words, never underestimate the incredible power of wording!
Beyond that, conversion at Nature Cos essentially involves a lever that is brilliantly used and which reinforces this year-round animation strategy : the newsletter.
Newsletters as an essential lever
Lionel told us during the live that the newsletters distributed throughout the year accounted for around 25% of their turnover. And for him, the reason is clear: each exposure to the product, each offer triggers sales . The frequency and timing of these therefore guarantees, on a recurring basis, a continuous flow of orders.