Find out who your target audience is

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Your readers come to you for answers. If you’re not answering their questions or problems with your content, you’re not doing your job. So to get the best results, you should analyze what problems your target audience is facing to determine what content you need to target them.

When considering your target audience, consider the following factors:

What is the reader’s attention span? Some members of your target audience are “skimmers” who want to get information on a topic and get it over with right away. They may be reading your content on the go or in a high-pressure situation where they need quick answers.

How often do they visit your website? Does it take many months before china email list your customer decides which product or service is best for them?
Which format will help you effectively engage with your customers? For example, video can be great for showing how to do something or demonstrating how a product works.

But viewers need the right environment to see and hear that content. While written text is easier to use in other contexts, a table of contents, headings, bullet points, and graphics are essential to improve the readability of your ultra-in-depth content. You may need multiple guides of varying lengths. Some customers find it easy to use a product, while others need minute details to get the most out of it.