Blog Strategy
You can’t stay in the planning stage forever. At some point, you need to move into strategy execution. Start publishing content based on the content calendar you created. Start taking notes on what’s working well in your content creation and what needs work.
When creating new content, make sure you also share it on other marketing channels. Social media is a great place to distribute and re-share this content. You may also want to consider submitting content to major industry publications to get a backlink.
If creating a corporate blogging strategy seems like an overwhelming cameroon email list task or you don’t know where to start, sign up for a free consultation with New Light Digital. Our team of experts is ready to help you develop a strategy that will work for both SEO and customer acquisition.When you use an effective URL structure, it tells the user what they will find on the page. It will likely include top-level keywords that tell the user what they will find on the page.
Including a folder or path can give the reader more context. For example, a folder or path labeled blog, news, or article would tell the user that they are not going to a product page, but rather a page that talks about a specific topic.
On the contrary, if the folder or path says “products,” “shop,” or “buy now,” you’ll immediately know you’ve landed on an e-commerce site.