Marketing Initiatives with the Highest ROI

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To understand why ROI is important and how to track it for your business, we'll look at the most important marketing activities you should be doing based on the ROI you can get.

Email Marketing : On average , for every dollar spent on email marketing, you will earn $36 . Email can help you connect with customers and reconnect even if you haven’t worked together in a while. A solid foundation in email marketing will help you build lead funnels and automatically contact potential customers when they show interest in your business.

SEO: Search engine optimization is about being there when your customers uruguay email list are searching for information related to your product or service. And by being there, you can reach those customers at a crucial time in their search for answers and begin a relationship. When done right, SEO delivers on the promises in search engine results. Page titles and meta descriptions match the high-quality content you deliver when a potential customer clicks on a result. Plus, your website has the necessary calls to action and contact information collection tools to take that relationship to the next level. SEO doesn’t work on its own, but as part of a larger online strategy. When done right, the ROI is powerful.

Pay-per-click (PPC) advertising: Just as SEO helps you be there when your customers need you, the same can be said for pay-per-click advertising , especially on search engines.