The Importance of Analytics in Tracking Marketing ROI

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Return on investment
Using your marketing dollars wisely means getting a clear understanding of what works for your business. To do this, you need to set up analytics for everything you do.

Track leads from the moment a customer visits your digital assets or website until their first purchase. Then continue tracking to understand their ongoing value to customers. This will help you see which marketing initiatives are having the greatest impact on your business and your customer relationships.

To do this effectively, you need website analytics as well as a CRM like HubSpot. There uae email list are plenty of great free tools to help you start tracking your marketing ROI and managing follow-up with prospects who show interest in your business.These ads allow you to be very specific about who your potential customers are and what they are interested in. Targeted contextual advertising has an average ROI of 200 percent . This means that for every dollar you spend, you are likely to see $2 in profits. But you have to be extremely strategic and targeted to see such a remarkable ROI, which is why many companies try advertising and then quickly abandon it.