Social media can generate traffic to a website

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Businesses of all types and sizes face the challenge of attracting website visitors and moving them through the customer journey. Along the way, prospects need new pieces of content and collateral to guide them along their journey. But how do you make sure they get these details at the right time?

By strategically placing links on your social media pages, you can bring potential customers and clients to your website to begin leading them down your sales funnel. This supports your organic search traffic and helps retain new visitors once you have built a relationship with them so that they are frequently reminded of your brand and what it offers.

6. Shoppable posts reduce friction in the buying process
Many social media platforms have added buttons and links to make it easier for users to purchase from a brand directly from a social media post or profile. This eliminates the number of touchpoints needed to get a customer from purchase to completion.

You can make the video interactive by adding links to products. This way, the user turkey email list can see the product on a person, not on a mannequin or a photo. And then the buying process will look the same as on your corporate website, but through a pop-up window in the social platform itself.

7. You will receive invaluable customer information and feedback
You may think you have a great product because it sells well. But you never hear from the customers who bought it and wonder why they don’t come back for more. Maybe there’s something about the product or service that doesn’t work particularly well, or the customer encountered friction during the ordering or delivery process, and you just don’t know about it.

But the great thing about social media is that customers are extremely honest and willing to leave feedback through this platform. And customers are likely to be unfiltered in what they say about you and your products on social media. While honest feedback may be difficult to accept at first, it will be invaluable once you learn to accept it and act on it.