Right at the top of the email is Wise’s shiny new logo, which has been enlarged to ensure it’s the focus of the email. Although there isn’t much in the way of visual elements, Wise has made good use of white space to ensure the short paragraphs are well-spaced and easy to read.
Most people are resistant to change, so one key component telegram free number philippines of any rebranding campaign is to reassure customers. Wise has done a fantastic job in this email by letting its clients know that despite the platform undergoing a facelift, they can still enjoy all the great features they’ve come to know and love.
example of how to approach an announcement like this. The email is confident, positive, and somewhat celebratory, letting readers know that these are changes for the better and that Wise is still a reliable platform they can trust with their transfers.
Event announcement email example
Zoomtopia event announcement email example
Zoomtopia is Zoom’s annual flagship conference, with a large live event component and access to conference events and keynote addresses. To announce this year’s Zoomtopia event, Zoom ran an email event announcement campaign, giving its audience the low-down on what to expect and how to register.
The Zoomtopia announcement email seems short and simple on the surface, but as you explore the content, you soon realize that it contains plenty of important information. First, you’ll notice that Zoom has gone to great lengths to ensure its signature blue is uber-prominent. There’s also a blue Zoom logo on a white background right at the top of the email, making it clear who this email is from.
The word “Zoomtopia” immediately catches your eye, and the text just below it gives you some context regarding the theme and date of the event. Zoom wastes no time by including a “Register now” CTA right below this intro, giving recipients who know exactly what Zoomtopia is a chance to cut to the chase and register.
Zoom continues with some more information about the event, starting with a subheading highlighting a key benefit for businesses of attending the event—business growth tips. This subheading and the paragraph below it also give readers a few particul