[Potential Buyer]: “Mark. I am so sorry I have not had a chance to call. It’s been crazy over here. The information you have sent me is so helpful. Can you chat at noon tomorrow?”
[Salesperson]: “Actually I’m tied up, but I’m free at 2. Does that work?”
[Potential Buyer]: “Let’s chat then.”
Empathy — the “sales professional’s secret gambling data romania superpower” — is only attainable with the cognitive and emotional support of sufficient sleep.
The ability to empathize can make or break a sales pitch or customer relationship in the best of times.
In the wake of COVID-19, most of your prospects and clients likely find themselves in unchartered waters, and you yourself are probably under a considerable amount of pressure to salvage deals and adapt to a changing market environment.
With such unprecedented levels of uncertainty in businesses across every industry, empathy—and the human connections it creates—is more important than ever, especially for sellers.
The ability to empathize can make or break
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