Search Console Insights for Content
Posted: Tue Jan 28, 2025 10:42 am
Whether you are a blog editor, a marketer, or a web owner, content plays an important role in your professional life. Although83%marketers and track metrics to measure the effectiveness of their content, only 51% understand how their content is performing. The remaining 17% either don’t measure the effectiveness of their efforts at all or don’t know how to do so.
Undoubtedly, with gansu cell phone number list the active introduction of Google Analytics 4 to the market instead of the usual Universal Analytics, many digital specialists have faced the problem of tracking website metrics and content in particular. Google Search Console Insights comes to the rescue - although the tool was launched in June 2021, it has already managed to win the trust of many specialists.
What content is the most popular on your website? How do users find your website? What queries do people use to access your site? What articles published on other sites are driving traffic to your site? The answers to these questions and more can be found in Search Console Insights, and this article will help you understand the basic functions and principles of the tool.
Photo: Third Door Media
Read also : How to connect your site to Google Search Console?
What is Search Console Insights and how do I access it?
Google Search Console Insights– is a platform for viewing your website data, specifically designed for content creators. The tool provides the information needed to make informed decisions and improve your content overall.
Google Search Console Insights is a kind of extension of other Google analytics tools that collects a certain set of data from them. Many users confuse Search Console Insights with other platforms, such as Google Search Console and Google Analytics 4. Note that each of these tools provides different functionality:
Google Analytics 4 is a comprehensive analytics platform that tracks all of your website or app data: content, social media, user data, and measures your advertising ROI.
Google Search Console measures organic traffic, identifies performance issues, and helps you improve your site's SEO.
Google Search Console Insights provides information about how people find your content and helps you identify the best performing content on your site.
It is worth noting that Google Analytics 4 and Google Search Console provide much more valuable data than Insights. That is why we do not recommend using Search Console Insights as the only analytics tool.
To access Search Console Insights, you need to follow a few simple steps:
To access Search Console Insights, you must have a Google Search Console account.
Log in to your Google Search Console account and click “Search Console Insights” in the top right corner.
To access reports, go to the Overview tab.
Search Console Insights for Content
Note that Search Console Insights can be used without a Google Analytics account. However, we recommend linking both platforms to get access to the most accurate and relevant data. You can link your Google Analytics account using the following steps:
Log in to your Google Search Console account and go to Settings.
Select “Connections”.
Select a Google Analytics resource from the options provided.
Search Console Insights for Content
Important: If the Link button is grayed out or the Google Analytics account you want to link to is not visible after trying, you likely do not have permission to access that GA4 account. Once you have successfully added GA4 to Google Search Console, your account will appear under Linked Services.
Analyzing website content using Search Console Insights
As mentioned above, Google Search Console Insights is a great tool for content creators, marketers, and online business owners. The tool can help you answer the following important questions:
What content on your website is most effective and what is most popular?
How do people find your content online?
What do people search for on Google before visiting your site?
Which article directs users to your site?
To answer these questions, Insights organizes data into two categories: site overview and how people find your site. Below, we outline the tool’s key features to help you identify growth points and content pain points.
Site overview
This Google Search Console Insights feature shows you how many page views your website has had, when exactly users visited the resource, and how long this interaction lasted. The report will help you understand what content users view on your website every day. In particular, you will be able to determine the optimal time to publish content by analyzing your users' interest by day and hour.
You'll also gain useful insights and understand what's causing a significant drop or increase in page views. For example, if you publish a new blog post, you'll be able to see how it impacts traffic.
Undoubtedly, with gansu cell phone number list the active introduction of Google Analytics 4 to the market instead of the usual Universal Analytics, many digital specialists have faced the problem of tracking website metrics and content in particular. Google Search Console Insights comes to the rescue - although the tool was launched in June 2021, it has already managed to win the trust of many specialists.
What content is the most popular on your website? How do users find your website? What queries do people use to access your site? What articles published on other sites are driving traffic to your site? The answers to these questions and more can be found in Search Console Insights, and this article will help you understand the basic functions and principles of the tool.
Photo: Third Door Media
Read also : How to connect your site to Google Search Console?
What is Search Console Insights and how do I access it?
Google Search Console Insights– is a platform for viewing your website data, specifically designed for content creators. The tool provides the information needed to make informed decisions and improve your content overall.
Google Search Console Insights is a kind of extension of other Google analytics tools that collects a certain set of data from them. Many users confuse Search Console Insights with other platforms, such as Google Search Console and Google Analytics 4. Note that each of these tools provides different functionality:
Google Analytics 4 is a comprehensive analytics platform that tracks all of your website or app data: content, social media, user data, and measures your advertising ROI.
Google Search Console measures organic traffic, identifies performance issues, and helps you improve your site's SEO.
Google Search Console Insights provides information about how people find your content and helps you identify the best performing content on your site.
It is worth noting that Google Analytics 4 and Google Search Console provide much more valuable data than Insights. That is why we do not recommend using Search Console Insights as the only analytics tool.
To access Search Console Insights, you need to follow a few simple steps:
To access Search Console Insights, you must have a Google Search Console account.
Log in to your Google Search Console account and click “Search Console Insights” in the top right corner.
To access reports, go to the Overview tab.
Search Console Insights for Content
Note that Search Console Insights can be used without a Google Analytics account. However, we recommend linking both platforms to get access to the most accurate and relevant data. You can link your Google Analytics account using the following steps:
Log in to your Google Search Console account and go to Settings.
Select “Connections”.
Select a Google Analytics resource from the options provided.
Search Console Insights for Content
Important: If the Link button is grayed out or the Google Analytics account you want to link to is not visible after trying, you likely do not have permission to access that GA4 account. Once you have successfully added GA4 to Google Search Console, your account will appear under Linked Services.
Analyzing website content using Search Console Insights
As mentioned above, Google Search Console Insights is a great tool for content creators, marketers, and online business owners. The tool can help you answer the following important questions:
What content on your website is most effective and what is most popular?
How do people find your content online?
What do people search for on Google before visiting your site?
Which article directs users to your site?
To answer these questions, Insights organizes data into two categories: site overview and how people find your site. Below, we outline the tool’s key features to help you identify growth points and content pain points.
Site overview
This Google Search Console Insights feature shows you how many page views your website has had, when exactly users visited the resource, and how long this interaction lasted. The report will help you understand what content users view on your website every day. In particular, you will be able to determine the optimal time to publish content by analyzing your users' interest by day and hour.
You'll also gain useful insights and understand what's causing a significant drop or increase in page views. For example, if you publish a new blog post, you'll be able to see how it impacts traffic.