In this article, we invite henan cell phone number list you to take a break while talking about marketing techniques for promoting films. We are sure that a selection of world-famous films will help you get inspired and adapt cinema trends for real business. In addition, together we will try to transform certain techniques for a specific innovation for a brand - read on to become Quentin Tarantino in the world of marketing
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The Little Mermaid, Barbie, and More: What Can Marketers Learn from Hollywood Movies?
Marketers are hard-working people who strive to learn everywhere and always. While enjoying a new movie, you probably caught yourself thinking more than once: what is the secret of this film’s success? Of course, a meaningful plot and an attractive picture are the main components. However, we advise you to think deeper and pay attention to the natural trends in the field of film marketing that will be appropriate for your brand.
Interactive experiences and artificial intelligence technologies
With the rise of virtual and augmented reality, filmmakers have begun to explore ways to create compelling experiences. Using the latest technology, viewers can have unforgettable experiences that will not be forgotten anytime soon.
Let’s go back to 2009 and the world-famous film Avatar. The film could have potentially faced a number of problems: Avatar is an original story, not adapted from an existing intellectual property that people have known and loved for years. But instead of relying on the story and characters, James Cameron and 20th Century Fox went for something new and exciting. For example, the film attracted viewers with unprecedented 3D visual effects that helped to fully immerse them in the world of Pandora. The pre-release screening of the film in IMAX created a buzz that became the basis for its record-breaking box office success.
Artificial intelligence technologies are also not left aside: the marketing team of the Barbie movie made a very smart move, playing on the feelings of nostalgia and the desire of the audience to become part of Barbieland. Many girls in childhood wanted to be like their favorite doll, andposter generation platformto the film, where you can upload your own photo, did the trick. The information space was flooded with user-generated content, as people wanted to share how they looked as Barbie. Moreover, some users made posters with pets, which caused even more reactions.
Hollywood Movie Marketing Trends
The takeaway for you : Today, AI and augmented reality technologies are phenomena that anyone can use. For example, you can create a thematic mask of your brand on TikTok or Instagram to increase recognition among the audience. For example, cosmetic brands actively use this technique: the user can try a particular shade of the product using a filter or mask. This helps make a purchase decision faster, and sometimes brands offer discounts or special offers to customers who use the filter.
Collaborations with famous brands
Collaborations are not a new, but quite effective way to attract the audience's attention to your product. Modern film studios do not neglect this step and attract as many brands as possible to cooperation. Thus, the benefit is two-sided, because such advertising campaigns attract the audience of both the film and the brand itself.
Take for example "The Little Mermaid", the premiere of which caused quite a stir among the world community. Viewers are accustomed to a princess with fiery red hair and white skin, and the Disney film studio rewrote historical and stereotypical ideas about the little mermaid. This became an excellent reason to release new lines of dolls based on the prototype of actress Halle Bailey and many othersmerch based on the film.
Owning Disney-branded merchandise is one way fans feel closest to their favorite characters, and the studio uses variety to appeal to fans of all ages.
From plush dolls to children's costumes, accessories and books, branded merch in various formats filled the shelves of stores. The idea worked a hundred percent, and the updated Ariel doll quickly becamebestseller on Amazon.
Hollywood Movie Marketing Trends
Barbie is not far behind The Little Mermaid: a large number of collaborations have surprised fans. According to calculationsDigiday Modern Retail, more than 100 brands took part in collaborations with Barbie. Since the target audience of the film is grown-up fans of the doll of the same name, marketers have bet on products that viewers use in everyday life. Fans can try a pink cheeseburger from Burger King, wear pink Crocs, buy fashionable clothes from Zara or GAP, and even smell the house of their dreams with a candle from Homesick!
Hollywood Movie Marketing Trends
Photo: Bloomingdale's
The takeaway for you : Collaborations are mutually beneficial collaborations where both brands maximize each other’s efforts. With a common goal of creating a unique product and selling it, you can gain financial benefits, a new audience, and an additional channel for promotion. According toVisual Objects, 71% of consumers are attracted to co-branding within a partnership. The choice of a partner for collaboration should be approached carefully to avoid reputational damage.