How does the new Digital Markets Act (DMA) impact SEO?
Posted: Sun Dec 22, 2024 8:39 am
The Digital Markets Act (DMA ), which came into force last March 2024, represents a significant milestone in regulating the power of large digital platforms. To comply with this new law, Google has announced adjustments to the search engine . In this article we will see in detail what this new law consists of, its objectives, the companies affected by this regulation and how the DMA impacts SEO .
What is the Digital Markets Act (DMA)?
The Digital Markets Act (DMA) is a European Union (EU) regulation that aims to ensure a competitive and fair digital sector by regulating the power of large digital platforms.
Some of the key points of the DMA include:
Gatekeepers: Certain large online platforms are designated telegram philippines as “gatekeepers” if they meet certain criteria, such as a minimum annual turnover or a specific market valuation. These gatekeepers must comply with clear obligations and prohibitions to ensure fair competition.
Core Platform Services: Core platform services include marketplaces, app stores, search engines, social networks, and cloud services. Gatekeepers must allow third parties to interact with their services in specific situations.
Prohibitions and Obligations : The DMA prohibits unfair practices on large online platforms or “gatekeepers” and seeks to improve services and prices for consumers. It also gives professional users the ability to offer more choice to consumers.
Objectives of the DMA
Among the main objectives of this new digital markets law, it is worth highlighting:
Encouraging competition in digital markets : The DMA seeks to create a fairer and more competitive environment by imposing special obligations on large digital platforms to prevent them from abusing their dominant position.
Protect Users : Seeks to protect the rights of users in the digital environment, ensuring transparency in business practices, data privacy and online security.
Regulating Large Platforms : The law seeks to regulate large digital platforms, imposing measures to prevent anti-competitive practices, such as blocking competition or self-preferring of own services.
Protecting Smaller Businesses and Fostering Innovation : The DMA encourages innovation by leveling the playing field for smaller and newer businesses, allowing them to compete more equitably in the digital marketplace.
What is the Digital Markets Act (DMA)?
The Digital Markets Act (DMA) is a European Union (EU) regulation that aims to ensure a competitive and fair digital sector by regulating the power of large digital platforms.
Some of the key points of the DMA include:
Gatekeepers: Certain large online platforms are designated telegram philippines as “gatekeepers” if they meet certain criteria, such as a minimum annual turnover or a specific market valuation. These gatekeepers must comply with clear obligations and prohibitions to ensure fair competition.
Core Platform Services: Core platform services include marketplaces, app stores, search engines, social networks, and cloud services. Gatekeepers must allow third parties to interact with their services in specific situations.
Prohibitions and Obligations : The DMA prohibits unfair practices on large online platforms or “gatekeepers” and seeks to improve services and prices for consumers. It also gives professional users the ability to offer more choice to consumers.
Objectives of the DMA
Among the main objectives of this new digital markets law, it is worth highlighting:
Encouraging competition in digital markets : The DMA seeks to create a fairer and more competitive environment by imposing special obligations on large digital platforms to prevent them from abusing their dominant position.
Protect Users : Seeks to protect the rights of users in the digital environment, ensuring transparency in business practices, data privacy and online security.
Regulating Large Platforms : The law seeks to regulate large digital platforms, imposing measures to prevent anti-competitive practices, such as blocking competition or self-preferring of own services.
Protecting Smaller Businesses and Fostering Innovation : The DMA encourages innovation by leveling the playing field for smaller and newer businesses, allowing them to compete more equitably in the digital marketplace.