Here are three examples of this customer acquisition method in action:

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3. Create Email Campaigns That Deliver Value
Our email inboxes are arguably the most intimate space on the internet. It’s loud and crowded out there, so whoever we let into our inbox needs to deserve it.

That’s what makes email marketing a powerful customer acquisition method—one you need to use with care and caution. The key question then becomes: how can you add value to the emails you send to your potential customers?

Answer that question based on how someone ended up on your email list in the first place. For example:

Free trial subscribers: Send product tips that will lead them to their first win inside your product, customer success stories, and beginner-friendly tutorials.
Newsletter subscribers: Send a survey to learn more about their slovenia telegram data goals and challenges, then follow up with content about topics they mentioned that are both educational and feature your product.
Subscribers who downloaded a gated resource: Send a sequence of emails that answer key questions within the same category.
When an email is relevant and valuable, a product pitch will never feel out of place. It will feel like the right next step to take—and that’s the ultimate goal of each customer acquisition strategy.


Sunsama, a planner app, emails its new free trial users 10 days in a row to remind them to plan their work for the day. It links directly to the planning screen in-app, as well as to relevant help docs to maximize the part of the app mentioned in that day’s email.

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Another great example comes from Gusto, an HR and payroll platform, with this gentle introduction of its platform and its benefits for small businesses, paired with a customer testimonial. They send this after a number of newsletter editions.