How to Use Dynamic Content in Emails to Boost Lead Engagement
Posted: Tue Jan 28, 2025 9:00 am
Social platforms are used for brand awareness and as a springboard to other profitable editorial products. But investment is necessary. A recommendation: choose your battle and write with the codes of the platform you choose to produce for. It is counterproductive to flood all social platforms with the same format because Internet users sense it and disengage.
1 Le Monde video investigations on YouTube
Charles-Henry Groult, head of the video gambling data israel unit at Le Monde, looks back at one of the latest innovations in daily life: the production of visual investigations based on images retrieved from social networks.
“ We started from an observation. Today, thousands of hours of video are produced by everyone during the demonstrations (Yellow Vests, Hong Kong) and posted online on social networks. There is a real need for explanation and context on these images. At Le Monde, with our cell of 20 video journalists, we are able to do this decryption work. And that is our role.”
Each video, scripted and storyboarded, lasts approximately 15 minutes with 10 minutes of contextualization.
“Sometimes, images are missing at decisive moments. When we need to re-situate what happened on the ground, we reconstruct the images that do not exist with 3D modeling. When necessary, we make the invisible visible via motion design ”
1 Le Monde video investigations on YouTube
Charles-Henry Groult, head of the video gambling data israel unit at Le Monde, looks back at one of the latest innovations in daily life: the production of visual investigations based on images retrieved from social networks.
“ We started from an observation. Today, thousands of hours of video are produced by everyone during the demonstrations (Yellow Vests, Hong Kong) and posted online on social networks. There is a real need for explanation and context on these images. At Le Monde, with our cell of 20 video journalists, we are able to do this decryption work. And that is our role.”
Each video, scripted and storyboarded, lasts approximately 15 minutes with 10 minutes of contextualization.
“Sometimes, images are missing at decisive moments. When we need to re-situate what happened on the ground, we reconstruct the images that do not exist with 3D modeling. When necessary, we make the invisible visible via motion design ”