How Micro-Influencers Generate Niche Leads

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Dive into the world of Douyin: its diverse content, its professional use and its place in the short video sector.

Douyin – What is the “Chinese TikTok”?

Douyin was launched in China in September 2016. The app allows users to create and upload music videos that are synchronized to the beat of music. It has become popular due to its fun editing tools, intuitive swipe interface, and addictive recommendation algorithm . Its slogan: "filming the good life."

At first, the audience was mainly young gambling data brazil people. But today, Douyin's 400 million active users come from all age groups . In 2019, 460,000 families used Douyin to take family portraits, 3.08 million used Douyin to make parent-child videos, and 7.09 million used Douyin to share their wedding photos and videos . "Users include young people, middle - aged people, and the elderly," said LiuYu, a journalist and radio host at Beijing Radio Group. "In my family, my father, mother , uncle , and aunt all use Douyin, and my mother even makes videos."


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— 中国最新情報(xChina) (@xChina4) January 26, 2020


Diversified content

Unlike TikTok, which is known primarily for comedy and performance videos created by young people , Douyin bills itself as "China's largest platform for knowledge, art and cultural heritage."