Attract new members from younger generations by using social media platforms to share your content
Use lead magnets like eBooks or podcasts to get email addresses
Build relationships with new members as soon as they join. You can offer exclusive member-only deals or send welcome packs
Create regular content for members. Newsletters are effective and can feature interactive content, such as polls or ‘Ask Us’ sections
Reach out to previous members and netherlands rcs data offer tailored solutions for them to re-join your organisation
Measure your impact and re-adjust your approach if necessary
Whether a newsletter or a social media post, content is a great way to promote your organisation.
The key to great content is to provide useful content that is genuinely beneficial to your members and prospects.
If you’d like to learn more about creating content for your organisation, get in touch with us at [email protected].
Let your personality shine through in your content, especially if you are the business owner
Don’t…
Flood your social media accounts with too much content – people don’t like spam
Leave long gaps between busy periods – post consistently
Post images or videos of your members without their consent
Allow negative comments to go unnoticed. Make sure harmful comments are responded to and – if needed – removed
Overthink what to post too much. You’ll learn as you go along
Post content that isn’t relevant to your audience or doesn’t match your brand. For example, be cautious about posting anything political as this could alienate your members
Ignore your insights – social media platforms offer free metrics that help you understand your performance
For more advice and tips for creating content for your club, take a look at our guide, The Importance of Creating Content.