Including a video on your website can improve your conversion by 80%. If you can also add video reviews to your site then, 66% of consumers said that they’re more likely to make a purchase after watching. and shares on social media than images and text. So… where possible, include videos.
Justifications
Justifications are chunks of text that Google uses in the top middle east rcs data results to help users “justify” why that business is showing up. There are three types of justification: services justification, website justification and review justification. James stresses that “…justifications are becoming massively more important.” So, take note.
Services justifications allow you to add your service within the Google Business listing James specifies that “…on the left-hand side of your dashboard, you’ll see a list of things like products and services. If you’ve got something listed as a service and somebody searches for it, sometimes you’ll get shot to the top of the list. Doesn’t happen every time, but you can actually influence this by adding services to your area.” For example, you could add “kayaking lessons” to your list of products or services and if someone searches for that term, it would appear in the results. When your service justification is the source of the search term, then a little blue tick will appear next to it.