5 Tips for Creating a Selling Price List
Posted: Sun Dec 22, 2024 8:31 am
The laws of the market are such that for successful sales it is not enough to simply draw up a price list. You also need this document to work for you, to bring in profit. And here you should connect marketing tools.
Promotional and special offers
They are also actively used in mobile phone number database australia the B2B sphere. Of course, the effectiveness largely depends on the area of activity and the target audience of the business. But in general, promotions and discounts give excellent results in wholesale sales.
The main thing to remember is to always introduce restrictions (on timeframes, quantity of goods, etc.) when holding promotions. The relationship is simple: the stricter the restrictions, the higher the efficiency. For example, a five-day discount will bring you more profit than the same discounts stretched out over 7-10 days. But a very short period of a couple of days is also not enough for people to “get going” and start buying actively.
How should this be reflected in the store's price lists? If possible, write all information about promotions and special offers somewhere at the beginning of the page, before the prices. At the end of the sheet, this information may go unnoticed.
New product names
New items must be listed not only in the price table, but also inserted as a separate list where the promotion information is located, or even higher. In order not to miscalculate with the placement, test different options and look at the reaction of customers. In the general table, new items must also be highlighted somehow so that they catch the eye. For example, add the word "New" or "New".
It is good if the price list also indicates the unique qualities of new products. Describe what is especially good about this or that product, how it is better than what customers bought before.
Best selling items
These are bestsellers that sell out faster than other products. It makes sense to somehow highlight such items (you always know which ones) in the general list. For clients, this is a kind of "social proof": if others are actively taking it, it means it's something good, I'll take it too. The scheme works in both B2C and B2B.
Special discounts for dealers
If you sell products to some partners at special prices, put them in a separate column of the table. It is not necessary to create a personal price list for each dealer.
Creating a selling price list
It is enough to write down the formula for calculating the price for dealers for each column. Plus, you can make a cell "Your discount" in the top line of the price list and indicate the percentage of this discount there. And if this percentage changes, the system will automatically calculate prices according to the previously written formula.
If the discounts are not the same for different products, then for each category, select the “Your discount” cell and set the desired formula for calculating the special price.
Average price on the market
A well-working "trick" (suitable for both wholesale and online stores) is to make a column in the price list that indicates the average market price for each product. Of course, this makes sense if your prices are really more attractive than the market ones.
It is clear that everyone is attracted by the opportunity to save money. And here the client does not need to monitor prices himself, you have already done it for him. This approach works even if you indicate only an approximate, average price in your price list.
Promotional and special offers
They are also actively used in mobile phone number database australia the B2B sphere. Of course, the effectiveness largely depends on the area of activity and the target audience of the business. But in general, promotions and discounts give excellent results in wholesale sales.
The main thing to remember is to always introduce restrictions (on timeframes, quantity of goods, etc.) when holding promotions. The relationship is simple: the stricter the restrictions, the higher the efficiency. For example, a five-day discount will bring you more profit than the same discounts stretched out over 7-10 days. But a very short period of a couple of days is also not enough for people to “get going” and start buying actively.
How should this be reflected in the store's price lists? If possible, write all information about promotions and special offers somewhere at the beginning of the page, before the prices. At the end of the sheet, this information may go unnoticed.
New product names
New items must be listed not only in the price table, but also inserted as a separate list where the promotion information is located, or even higher. In order not to miscalculate with the placement, test different options and look at the reaction of customers. In the general table, new items must also be highlighted somehow so that they catch the eye. For example, add the word "New" or "New".
It is good if the price list also indicates the unique qualities of new products. Describe what is especially good about this or that product, how it is better than what customers bought before.
Best selling items
These are bestsellers that sell out faster than other products. It makes sense to somehow highlight such items (you always know which ones) in the general list. For clients, this is a kind of "social proof": if others are actively taking it, it means it's something good, I'll take it too. The scheme works in both B2C and B2B.
Special discounts for dealers
If you sell products to some partners at special prices, put them in a separate column of the table. It is not necessary to create a personal price list for each dealer.
Creating a selling price list
It is enough to write down the formula for calculating the price for dealers for each column. Plus, you can make a cell "Your discount" in the top line of the price list and indicate the percentage of this discount there. And if this percentage changes, the system will automatically calculate prices according to the previously written formula.
If the discounts are not the same for different products, then for each category, select the “Your discount” cell and set the desired formula for calculating the special price.
Average price on the market
A well-working "trick" (suitable for both wholesale and online stores) is to make a column in the price list that indicates the average market price for each product. Of course, this makes sense if your prices are really more attractive than the market ones.
It is clear that everyone is attracted by the opportunity to save money. And here the client does not need to monitor prices himself, you have already done it for him. This approach works even if you indicate only an approximate, average price in your price list.