Running a swim school is about more than just teaching kids to swim – it’s about creating a community where parents feel involved and connected to their child’s journey. Whether their child has just attended a trial or completed their latest swimming milestone, keeping parents informed and engaged helps build trust, loyalty, and excitement about their child’s progress. And we know because we asked them!
As every swim school also knows, happy and laos rcs data informed parents are more likely to return, helping grow your swim school’s reputation and revenue. Here are nine easy and effective ways swim schools can keep parents in the loop, making them feel involved and returning.
Personalised progress updates
Parents love to hear about their child’s progress, but they don’t always have time for a lengthy chat after each lesson. And vice versa. That’s where personalised updates come in handy. Whether it’s a quick email or an SMS, send them regular updates on what their child is working on, what they’ve achieved, and what’s coming next.
What should you include? Highlight their strengths, break down their progress by specific skills or levels, and include any tips for practice between lessons.
How could we help?
Our software makes communication simple and effective by allowing you to send personalised emails and text messages to individuals, specific classes, or your entire swim community. Sharing achievements becomes effortless! You can fully customise your emails to include links to your booking site, where students can purchase badges and certificates, or even embed video tutorials to help them refine their skills.