Everything a business needs to know to avoid a fine Read also indonesia mobile number list Advertising labeling from September 1. Everything a business needs to know to avoid a fine Let's figure out what erid (token) is - it is a unique advertising identifier that ORD issues for each advertisement. The marking attribute itself, according to the law, should look like this: What is erid (token)? What is erid (token)? The previous material covered more general information about the terminology from the new law, what is/is not an advertisement, and described the process of obtaining a token and labeling advertisements.
But the topic of labeling advertisements requires a separate article. In half a month, the market has partially figured out the law, but not everyone has learned to label advertisements as required by law. There are many advertisements of different formats that are subject to marking, and Roskomnadzor and the FAS have their own requirements for each of them.
This requires a systematic approach and specific examples; we want to clarify how to correctly apply markings to each type of advertisement. In total, we will consider 8 advertisements of different formats using real examples. And we will touch on common mistakes when working with markings. After all, an error in marking is considered non-compliance with the law and is punishable by a fine.