Typical Mistakes in Advertising

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At one stage or another of a company's development, its management faces the issue of advertising placement, whether it is the use of complex marketing techniques or a banal sign. Some businessmen turn to the services of advertising agencies, and such a step is more than justified.

However, there are often cases when a businessman, trying to save money, takes on the development of advertising independently or manages this process at his own discretion. This approach nursing homes email list threatens the emergence of a number of errors not only in the advertising texts.

Ignorance of marketing laws.

Advertising Mistakes

The popular thesis "everyone should do their own thing" works worst in the field of advertising. Most entrepreneurs believe that only they know how to properly promote their company and that there is nothing complicated in creating advertising.

Such ideas are fundamentally wrong. Having familiarized themselves with the literature and having attended thematic seminars, the manager can obtain a theoretical understanding of marketing, which will undoubtedly become his advantage.

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However, gaining practical experience is much more difficult, and it is precisely its lack or complete absence that most often becomes the cause of mistakes in advertising and announcements. Because of them, a company, having invested considerable money in brand promotion, does not get the desired result.

"To cram the uncrammable."

Many businessmen, when placing advertisements, strive to provide the audience with as much information about their own company as possible. Therefore, there are a lot of advertisements overloaded with information: a list of services, a list of store addresses, etc. Remember: by advertising everything at once, you are advertising nothing.

Each advertisement should consist of one sentence, and the more concise and simple it is, the easier it is for customers to remember it.

Ignoring basic advertising technologies.

Advertising Mistakes

Many businessmen believe that there is nothing complicated in composing advertising texts. However, even an advertisement consisting of two or three lines is not at all easy to compose. There are advertising technologies that were invented several centuries ago and have remained relevant to this day.

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These are AIDA (Attention-Interest-Desire-Action) and ODS (Offer-Time-Limit-Action). The viewer must hear a specific offer that he cannot refuse and that will make him familiarize himself with the full range. For example, (O) All dresses for 500 rubles! (D) Only 5 days! (S) Hurry to buy!

Copying advertising from market leaders.

Customers often say: "Make us an advertisement like McDonald's, but for a small amount of money." It sounds rather strange, because it is impossible to buy a Mercedes for the price of an Oka! And even if a company is found that undertakes to fulfill such an order, you can be sure that the quality of the advertisement will correspond to the amount of money spent.

No specialist will work at a loss. Moreover, giant companies use other marketing technologies and strategies, so direct copying of their advertising is unlikely to bring any effect.

Selling a product, not value to the customer.

Most people are not interested in goods and services as such, but in the benefits of using them. Therefore, offer not a new car, but unrivaled comfort and an excellent reputation, not a metal door, but reliable protection from a thief.

Advertising should evoke certain feelings – desire, fear, etc. Advertising that evokes positive emotions and leaves a “positive” imprint on the brand will help increase brand loyalty.