What does an advertising specialist do?

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Now let's try to figure out what an advertising specialist does. Working instructions in PR departments for positions with the same titles in different companies can vary greatly. But, in general, the functionality is as follows:

Public Relations Manager – creation and support of the company’s image and its products.

Email Marketer – expanding your customer base through online correspondence.

Contextual advertising specialist – design nurses email list of graphic PR, creation of corresponding images for web animation.

Art director – coordination of the activities of the entire PR team.

Advertising agent – ​​search for PR clients, responsibility for conducting presentations.

Marketer – market research (through surveys), defining target audiences, tracking competitors’ actions.

Creator – generation of new ideas (pure creativity).

What does an advertising specialist do?

Media buyer – responsible for placing advertisements in the media (including web resources).

Digital strategist – analytics and some marketing options.

A strategic planning specialist is responsible for developing a PR campaign strategy, ensuring that it is aimed at the target audience and consistent with the company's image.

Geomarketer – selection of optimal sites for advertising placement (his functions often overlap with the tasks of a media buyer).

SMM manager – promotion of PR campaigns in the web environment.

SMM manager

However, even with such a number of highly specialized positions in small companies, sometimes all these functions are assigned to... one person. In addition, the reduction of staff positions is facilitated by the development of outsourcing technologies, which help advertising specialists to gain true versatility. The main task of such an employee becomes the choice of the best of the alternatives offered by specialized agencies. Well, and the development of strategies, of course.