“I could sell more of our products/services if”
It’s amazing how infrequently this simple question gets asked. Yet what’s more amazing is the feedback I get from leaders who consistently end up with highly tangible and actionable insights after asking it.
Here are three simple ways you can use this technique to supercharge sales productivity in your organization:
The group setting
In groups, this technique can be super-helpful for slovenia telegram data crowdsourcing common feedback and blockers. For example, Sales leaders who ask this question in their team meetings often hear things like:
“…we were able to offload some of our non-selling responsibilities to other groups.” (e.g. renewals, technical demonstrations, support, billing etc)
“…we had a pricing model that was more competitive at the high end of the market.”
“…we updated the messaging on our website to be more consistent with the business challenges we hear from customers.
”
“…we were able to respond more quickly to inbound requests for information.”
Interestingly sometimes the feedback you get is actually just a “perceived” sales blocker instead of a real one. For example, one leader mentioned that a sales rep cited a rigid travel policy as the reason why they couldn’t get more face-time with their clients and ultimately sell more. In the end, the blocker turned out to be a simple misunderstanding of the policy and its perceived restrictions. After a two-minute conversation, the policy was clarified and the blocker was resolved!
While not all of these things will be in the direct control of the group or the sales leader, crowdsourcing the feedback uncovers key blind spots that the leader can then work with key stakeholders in other areas of the organization to address.
That’s it! What do you need in order to sell more?
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