The best way to evaluate the effectiveness of the work done is to look at the traffic graph of the “House of Games

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project results

If from September 1, 2019 to February 29, 2020, the peak number of visitors was 70-75 thousand people per month, then after optimization and promotion activities, this figure has already reached 100 thousand users. We saw especially active growth in traffic in November-December. That is, in the pre-holiday season.

You may have noticed a decline in user activity in January-February. This is due to the specifics of the niche in which Dom Igr operates. The greatest demand for products is observed on the eve of holidays, after which it always declines.

Even more indicative is the visibility of the resource "House of Games" in comparison with competitors:

resource visibility

In terms of visibility, we even managed to bypass the largest bosnia and herzegovina email list online store in Ukraine, Rozetka, while our closest direct competitors were at least several positions behind. In percentage terms, many of them are twice as far behind.

Conclusions and further plans for the project
Initially, the plan was to promote the Dom Igr website for 6 months. During this time, the Elit-Web team managed to strengthen the resource's position well, increase traffic and, accordingly, sales.

The client was satisfied with the results of our work, so we continued our cooperation with the transition to support. We still have many ideas that we plan to implement in this project to promote it.