Our expert's comment: what design errors negatively affect SEO promotion of an online store

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The main mistake that many online store owners make is focusing only on visuals. If they like the design, that's enough. But in reality, it's not like that. Visuals are important, that's a fact. But external beauty and originality do not guarantee that the site will have a high conversion rate.

We can consider several popular mistakes:

1. Lack of research and designing “by feel”.

You can't act at random. You may think that the location of the menu, buttons and blocks is correct, but in fact it is inconvenient for the user. The Hotjar service helps to analyze the page. It creates a heat map of the site and shows where the activity of visitors is concentrated.

lack of research and design creation - by feel

2. The desire to close off all “air” – unoccupied space.

Don't try to fill every inch of the page with something. It looks bad. White space is a necessity. As long as it's not too much, of course.

the desire to close off all air

There are also opposite cases - when designers strive for minimalism and place insufficiently important information on the page. For example, like here:

unoccupied space

not enough important information

Agree, a short description of the product would not hurt. If you bahamas email list move the existing blocks, there will be enough space for it.

3. Undeveloped mobile version.

Lack of adaptability, non-loadable plugins, incorrect fonts, "flying" layout - all this makes normal use of the site impossible. There is no need to even talk about convenient navigation. This is how a non-adapted site may look on a smartphone:

unfinished mobile version

4. Abundance of bright colors.

If bright colors are not part of your corporate style, it is better to avoid using them excessively. Sometimes it is justified.