How to Reduce Cart Abandonment Rates

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total number;

with transactions.
The gap between points 3 and 4 is the number of abandoned carts. This information gives an idea of ​​the overall sales dynamics on the site.

To better understand the reasons for abandoned carts, you should get to know the process from the inside, that is, look at the site through the eyes of the buyer. You will need a click map. This tool is useful for analyzing the user interface. With its help, you can see which elements of the site collect the most clicks, how users' attention is distributed across the page.

Abandoned carts are a phenomenon that is easier to avoid than to return romania email list customers later. Now we will tell you how to take preventive measures, what to do with customers who stubbornly do not want to pay for orders.

We solve local problems on the site
To combat the cause, you must first find it. Google Analytics allows you to understand why customers leave orders unpaid, at what stage this happens, and what can be done.

Any CRM system allows you to customize the operation of the shopping cart. They are all aimed at performing one task - increasing the average check. You can get statistics on unpaid orders and their categories. Analytical services allow you to set up goals for the following chain: placing goods in the shopping cart - placing an order - sending.