After a period of intense transformations, especially driven by the arrival of the pandemic, companies how to get usa phone numberfrom various sectors found themselves facing a challenge: the digitalization of their strategic models. Regarding corporate communication, one question became clear: how to keep the various internal sectors connected and engaged in the face of this new reality ? Several lessons have been learned over the last few years, and anyone who thinks that with the possible end of the pandemic, everything will return to the models used in the past is mistaken. According to a survey conducted by KPMG, 85% of companies intend to work in a hybrid model in the near future, that is, to combine in-person and remote work, offering greater mobility and freedom to their employees. Therefore, it is of utmost importance that companies pay attention to this new moment, with the aim of maintaining productivity and connectivity within their businesses.
To help with this transition, we have gathered some of the main trends in business communication for 2022, check them out!
"1. Digitalized internal communication
In hybrid models, there is only one way to keep teams integrated: digitalizing internal communication. This way, communication and the scope of the company's business strategy can be expanded, reaching all sectors of the company in a clear and objective manner . There are several possible ways to do this, such as using internal communication applications, such as Teams, and also corporate social networks, providing real-time and fluid communication. To define the ideal model and mechanisms, it is important for the company's management to define the channel that best adapts to the reality and the business model.
2. Data analysis
As in other areas of business, data analysis also plays a fundamental role in measuring and defining the best models for companies' internal marketing. Through a very detailed analysis, it is possible to define which actions were successful and which can be modified and improved for the future . In this way, the strategy defined for internal communication is no longer defined by assumptions and becomes leveraged by numbers. To do this, companies must first define the indicators that will be evaluated, such as the level of engagement, participation in internal events and monitoring of published content. Another way to evaluate this engagement is through the numbers generated by the tools, such as email openings, sharing and reactions. At this time, it is also possible to interpret the company's strategic indicators, such as HR goals and the organization's objectives, and NPS, with surveys that measure how much an employee would recommend the company to a friend to work for and employee turnover and productivity.