Insurance Chatbot as a Competitive Advantage and How to Promote It

[mehadihasan123456]

In Ukraine, there is a strong unpleasant association with calls from insurance agents. They are annoying, and they always happen at the most inopportune moment.

- Good afternoon, my name is Andrey, can I offer you an insurance policy?

- You can’t, Andrey.

(Short beeps).

In 2021, everyone is trying to move communication online - it is more comfortable for modern users to communicate this way. For this, insurance companies are developing chatbots - with their help, you can unobtrusively peru email list inform clients about new products and special offers, remind them about the renewal of MTPL, offer quick registration of the policy online.

Insurance Chatbot as a Competitive Advantage and How to Promote It

Insurance chatbots require additional promotion with the help ofcontextual advertising services and social networks.

PR of insurance companies
Since our number one task is to build an image, we use non-trivial promotion methods offline. To build expertise and authority, companies become sponsors and patrons of various charitable organizations and large-scale events.

PR of insurance companies

It would be great if the media, TV and press periodically mentioned your company, preferably not in an advertising manner. For this purpose, partner materials are written, and they participate in thematic competitions and ratings.

Email Marketing and Newsletters
This method requires caution - any careless letter or use of a ready-made database can be perceived as spam, which will negatively affect the reputation, and the insurance company's reputation must be impeccable.

An email marketing strategy can have the following goals:

Promotion at the last stages of the sales funnel . For example, you can congratulate the client on his birthday and give a discount or a personal offer.
Retargeting . We bring back clients who started filling out an application but closed the site.
Newsletters . We tell clients about new products and promotions, explain complex issues in simple terms, and provide links to videos.
Letters should be designed in a single brand style. Light animated elements, videos, and pictures are welcome.