Now you’re ready for the fun part — brainstorming your first WhatsApp marketing campaign.Just like marketing on other channels, your first step is determining the campaign’s goals and audiences. This information helps you decide the best entry points (more on these in the next section) and content for your WhatsApp campaign.In terms of campaign goals, WhatsApp’s wide reach makes it perfect for generating leads.
It’s also a powerful channel for nurturing prospects at the bahamas whatsapp list consideration stage. One-on-one chats with shoppers go a long way toward building their trust in your products and brand.The Bolivian home goods store Multicenter uses WhatsApp for this purpose. The brand’s “Open House” campaigns for major holidays, like Black Friday and Oktoberfest, encourage shoppers to start a chat with an agent about their products.
“Through WhatsApp, we can provide personal attention that gives customers the confidence to move forward with big-ticket purchases at a broader scale,” said Multicenter’s Customer Service Operations Coordinator, Wilson Salomón Rojas Jimenez.As you set your WhatsApp campaign goals and audience, consider checking out our resource, “Elevating Each Stage of the Funnel with Business Messaging.” It breaks down how brands can use business messaging campaigns to engage shoppers all across the customer journey.
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