The open question structure allows the needs and response behavior of the respondent to be addressed spontaneously
In a trusting atmosphere, the respondents also talk about their own emotions or unpleasant aspects that would not be addressed within a group, for example
Direct observation of the results is possible
unconscious attitudes and opinions of the subjects can come to light
SeaTable can help you record the data that germany rcs data arises in an in-depth interview: Document the contact, the recording and track the transfer of customer feedback into actual actions. Below we will guide you through all the relevant steps and introduce you to SeaTable and its functions using a fictitious fitness app.
Step Collect data in the form of customer feedback
In order to get customer feedback, you have to get in touch with the customers. It is best to cluster your customers into different target groups and then try to recruit individuals from these target groups for an in-depth interview. It is important that the people come from different target groups, so you get valuable insights into how different customer groups may use your product differently. In an in-depth interview, you use customer feedback from existing customers. In concrete terms, this means that you have to take the initiative and filter out suitable customers from your CRM data in order to then contact them.