Database of time-tested partners

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These individuals and legal entities already interact stably with the commercial organization. It can be said that strong relationships have been established with them.

VIP partners
This is a special category of clients, which las vegas email list certain factors allow us to single out even from among those who have been tested by time.

Key Account Clients
This is the most important group of customers, which is formed from time-tested and VIP clients. A special technology is used for selection into the key category - Key Account Management.

Building a client base from scratch
Let's say you are a newbie in business, without a client base. However, you are interested in quickly starting a successful activity in the B2B market. Let's agree that your product or service is quite universal: it suits everyone - from individual entrepreneurs to legal entities. So, we need a client base. Where to start?

Let's focus on the consumer. Who is he? Think about it. This is necessary to get a clearer picture of the client. The better you imagine him, the more likely you will be able to determine what to focus on in your work.

Do not forget that any business has some specific features. They, like any nuances, must be taken into account in order to effectively operate in the area of ​​interest.

Let's say there is an organization that makes purchases through the head office located in another region. Will you be interested in such a client? Cooperation with him is unlikely and ineffective. But do not rush to write off. Remember that the organization may change its approach to purchases, so make a note to check the client in six months or a year.

With experience comes an understanding of how to more effectively build a client base so that the information from it brings benefits.

There is competition in almost every market area. Therefore, before acting, it is necessary to conduct the following analysis:

identify all competitors,

determine market share.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Forming a client base in each area has its own characteristics, so it is worth considering the option of an internship with competitors. This will allow you to see the business from the inside and acquire the skills that would have to be developed over a long period of time.

From the specifics of competitors' activities, we smoothly move on to the clients themselves, answering the questions posed earlier. What kind of people or organizations are these? What are their interests? How can you, with your activities, help them realize these needs?

To build an effective customer base, you need to at least have a clear understanding of your target audience.

Your client's profile. For example, you sell food products to canteens of various organizations. This means that your direct client is the manager of each individual establishment. Perhaps the head of the household, but certainly not the cook, whose decision cannot influence anything. Next, you find out what the specifics of his organization's activities are. Perhaps it does not have a kitchen staff? Why not offer special conditions: bring hot food by lunchtime? This is just an example illustrating the general principle. The main idea is that the client's profile opens the approach to him.