Conclusions from Overbooking in Gran Canaria: Inbound Marketing as a lead multiplier in tourism
Posted: Tue Jan 28, 2025 3:53 am
Inbound Marketing has become a highly effective strategy in the tourism sector: it allows us to guide users through the purchasing process and multiply leads in the short term and increase the average income per night in the medium term. We talked about it at the Overbooking Gran Canaria digital marketing event.
On October 4th, the Overbooking Gran Canaria digital malta phone number data marketing and tourism event was held , the largest national tourism digital marketing event , in which I had the opportunity to participate with a presentation entitled “The miracle of the multiplication of the loaves and fishes: Inbound Marketing & Marketing Automation”. In it we talked about competitive positioning with the use of Inbound Marketing within the travel sector .
Overbooking Gran Canaria Summit
The first thing I made clear at the beginning of the presentation is that there are no miracles, but rather work, work and more work. However, with an appropriate methodology such as Inbound Marketing for Tourism, and the help of marketing automation tools such as Salesforce Marketing Cloud , the results of this work can be amplified. The miracle is made up of effort, methodology and tools to amplify the results.
Inbound Marketing has become a fundamental part of the strategy of any company that wants to attract, obtain and work on its leads. And in the case of the world of tourism, it can contribute significantly to increasing reservations by new tourists and reducing intermediation. Therefore, to demonstrate this, I wanted to introduce practical cases in my presentation on how to apply Inbound Marketing in tourism with real examples and actions that professionals can start to apply at any time.
To start with, the first key that we saw during Overbooking Gran Canarias is to do a deep study of the buyer personas ( the brand's target ), analyze their purchasing processes and thus be able to find the keywords they use in each phase of the sales funnel .
With this information we will be able to generate quality content (blogs, infographics, white papers, etc.) on which to apply techniques such as search engine optimization (SEO) to reach the top positions for those keywords we have previously determined. Also Social Ads, which allows us to generate “lookalike” campaigns to reach a public similar to those who have already been clients. For this, it is very important that tourism companies are able to obtain the emails and various segmentation criteria of their clients.
On October 4th, the Overbooking Gran Canaria digital malta phone number data marketing and tourism event was held , the largest national tourism digital marketing event , in which I had the opportunity to participate with a presentation entitled “The miracle of the multiplication of the loaves and fishes: Inbound Marketing & Marketing Automation”. In it we talked about competitive positioning with the use of Inbound Marketing within the travel sector .
Overbooking Gran Canaria Summit
The first thing I made clear at the beginning of the presentation is that there are no miracles, but rather work, work and more work. However, with an appropriate methodology such as Inbound Marketing for Tourism, and the help of marketing automation tools such as Salesforce Marketing Cloud , the results of this work can be amplified. The miracle is made up of effort, methodology and tools to amplify the results.
Inbound Marketing has become a fundamental part of the strategy of any company that wants to attract, obtain and work on its leads. And in the case of the world of tourism, it can contribute significantly to increasing reservations by new tourists and reducing intermediation. Therefore, to demonstrate this, I wanted to introduce practical cases in my presentation on how to apply Inbound Marketing in tourism with real examples and actions that professionals can start to apply at any time.
To start with, the first key that we saw during Overbooking Gran Canarias is to do a deep study of the buyer personas ( the brand's target ), analyze their purchasing processes and thus be able to find the keywords they use in each phase of the sales funnel .
With this information we will be able to generate quality content (blogs, infographics, white papers, etc.) on which to apply techniques such as search engine optimization (SEO) to reach the top positions for those keywords we have previously determined. Also Social Ads, which allows us to generate “lookalike” campaigns to reach a public similar to those who have already been clients. For this, it is very important that tourism companies are able to obtain the emails and various segmentation criteria of their clients.