In other words, your customers can find what they need, do what they want, flow seamlessly through the customer journey, and complete transactions without any hassle.
Want to improve user experience? Start with website design
Unfortunately, many websites fail to deliver the user experience customers want, which can cost your business.
Many businesses focus more on how a website looks than how it functions. While both are important, website design is critical to delivering a customer-centric experience in today’s consumer demand.
Your website may look great, but you risk losing sales if you don’t offer cellphone number philippines format solid customer experience. According to the Baymard Institute , many small, easily fixed technology glitches hinder the user experience. Among their findings are:
If a website takes more than three seconds to load, 40% of visitors will abandon it.
Nearly a third of customers say they will abandon a brand they like after just one bad experience.
90% of app users say they have stopped using an app due to poor performance.
For e-commerce sites, consider this: only 1% of online consumers say e-commerce sites meet their expectations on every visit. This leaves plenty of room for improvement.
The value of improving UX is undeniable. Forrester Research reports that a frictionless UX design can increase conversion rates by up to 400%, impacting all of your inbound marketing efforts .
So how do you improve UX? It starts with solid web design and an intense focus on delivering an exceptional user experience. One of the best practices is what’s known as growth-driven design.
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Growth-oriented design
Growth-Driven Design (GDD) is a website design strategy that provides continuous performance improvement. Incorporating user experience feedback, A/B or multivariate testing, and evolving digital strategies help optimize performance over time.
Traditionally, websites took months to build and weren't evaluated or updated for several years. Even if things could be improved quickly, they often fell on the back burner unless there were obvious flaws.
With a GDD approach, sites are refined throughout the year, allowing for continuous optimization and UX improvements.
Advantages of growth-oriented design
Growth-oriented design offers multiple benefits, such as a faster return on investment. It is scalable, meaning your site can grow at the same rate as your business grows without having to do drastic, lengthy, and costly redesigns.
Faster time to market and ROI
GDD enables you to launch faster, meet your UX goals, and accelerate your go-to-market efforts . Not only can you get to market faster, but you can also see ROI faster.
Data-driven decisions
While good web design incorporates data points, growth-driven design uses data as a foundational element to improve user experience. From initial design and launch to user experience, data guides optimization rather than assumptions or personal preferences. This dramatically reduces risk by ensuring you’re focusing on the right things.
Data can help you prioritize what to work on. For example, if you notice that customers are abandoning carts at specific points in the checkout process, you can isolate the issues and fix them. While this may seem simple, it takes an experienced web design company to analyze the thousands of data points and focus on the most important priorities that lead to improvement.
Avoid costly site redesigns
GDD also means that you don’t have to do an expensive site redesign. Your website stays up to date with the latest design, technology, and optimization techniques. This creates a consistent user experience when visitors return, rather than a jarring experience resulting from a complete redesign. Changes occur over time, but provide continuity to the experience.
Alignment with search engine algorithms
Google updates its algorithms several hundred times a year, including some that affect search and search engine results pages ( SERPs ). Can you afford to wait a year or two to take advantage of algorithmic changes?
GDD considers the impact on your site, allowing you to incorporate changes to stay ahead of emerging trends.
Better design creates a better user experience
The best designs combine functionality and appeal. While some web designers focus on creating a beautiful website, others focus on usability. In reality, you need both.
The best web design includes vital attributes that drive UX:
Utility: The site is useful and meets customer needs.
Usability: Customers quickly find what they are looking for.
Desirability: Customers like the look and feel of the site.
Brand experience: The site reflects the brand and generates trust.
Consistency: Sites should provide a consistent experience to users.
Intuitiveness: Users should be able to navigate and use your site with ease.
Strong web design also requires focusing on aesthetics, content, engagement, user interface, and visibility to deliver on these key attributes.