What to look for when optimizing a mobile site
Posted: Tue Jan 28, 2025 3:18 am
Regardless of the method of website optimization, it is necessary to make it as convenient and attractive for visitors as possible. Conversion is influenced by many factors, although some of them seem non-obvious. These include:
Correct operation of the mobile version.
A modern Internet resource should be cross-platform and cross-browser. Therefore, during optimization, be sure to check it on different devices. Services such as "Browsershots", "Turbonet", "Quirktools" and others will help.
Fast loading.
To test your website loading speed, use graphic design email list Pingdom Website Speed Test, GTmetrix, Web Page Performance Test, PageSpeed Insights.
Details not displayed on some devices.
It can repel visitors, so try to minimize Flash animations that are not supported by Apple gadgets. Use widgets carefully, check them before launching. Remember that simplicity of design is the key to fast page loading.
Number of fields in the capture form.
If the form is too long, the conversion will decrease. This is especially true for smartphone users, as it is more difficult to enter information. When optimizing a mobile site, shorten the buyer's path from getting to know the resource to placing an order. It is enough to get the company's phone number, and the manager who takes the call will tell you the rest.
If you need to post more information, break it down into chunks and present it to the client in a series of steps, with the first step being a name and phone number. And if they don't fill in the rest, you'll already have a way to contact them.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Contacts.
You may have come across websites where contact information is posted as pictures. Now imagine how a gadget user will have to remember the numbers of a store's phone number and then enter them themselves to make a call. The situation will be even more unpleasant if the person is in a hurry. Therefore, always provide contacts in full and in text format. Or better yet, place automatic call and quick contact buttons in messengers (WhatsApp, Telegram, Viber).
Convenient links and buttons for touch screen.
We can easily click the mouse cursor on any element of a web page. However, doing the same on a touch screen is not so easy. Imagine that a visitor to an online store has decided to make a purchase, but is unable to click on a link or button. He will make a couple more attempts, and then become disappointed and leave.
Correct operation of the mobile version.
A modern Internet resource should be cross-platform and cross-browser. Therefore, during optimization, be sure to check it on different devices. Services such as "Browsershots", "Turbonet", "Quirktools" and others will help.
Fast loading.
To test your website loading speed, use graphic design email list Pingdom Website Speed Test, GTmetrix, Web Page Performance Test, PageSpeed Insights.
Details not displayed on some devices.
It can repel visitors, so try to minimize Flash animations that are not supported by Apple gadgets. Use widgets carefully, check them before launching. Remember that simplicity of design is the key to fast page loading.
Number of fields in the capture form.
If the form is too long, the conversion will decrease. This is especially true for smartphone users, as it is more difficult to enter information. When optimizing a mobile site, shorten the buyer's path from getting to know the resource to placing an order. It is enough to get the company's phone number, and the manager who takes the call will tell you the rest.
If you need to post more information, break it down into chunks and present it to the client in a series of steps, with the first step being a name and phone number. And if they don't fill in the rest, you'll already have a way to contact them.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Contacts.
You may have come across websites where contact information is posted as pictures. Now imagine how a gadget user will have to remember the numbers of a store's phone number and then enter them themselves to make a call. The situation will be even more unpleasant if the person is in a hurry. Therefore, always provide contacts in full and in text format. Or better yet, place automatic call and quick contact buttons in messengers (WhatsApp, Telegram, Viber).
Convenient links and buttons for touch screen.
We can easily click the mouse cursor on any element of a web page. However, doing the same on a touch screen is not so easy. Imagine that a visitor to an online store has decided to make a purchase, but is unable to click on a link or button. He will make a couple more attempts, and then become disappointed and leave.