Organic search generates 53% of traffic to a website while paid ads attract only 27%.
First, the ad blockers used by users (Ad-Blockers) that would block a greater appearance of ads.
Second, greater confidence in results not conditioned how to get australia whatsapp number by payment (SEO vs PPC).
Speaking of SEO, the first page accounts for 92% of all traffic. In other words, being on the second page is not being there. The first result accounts for 1/3 of all clicks.
Finally, if we talk about conversion rates, here you can see a comparative study of SEO vs PPC.
B2B SEO: More sustainable ROI
Speaking in terms of advertising investment around Google as a B2B Marketing channel, we can say that investment in B2B SEO has a higher return than that of Pay Per Click Advertising.