How to choose a marketing communications channel?
Posted: Mon Jan 27, 2025 10:08 am
When choosing the so-called media mix (a set of channels through which a dialogue with the audience will be conducted), several factors are key:
the ability to achieve the goal of communication taking into account the coverage, characteristics of the target audience, influence on choice, etc.;
the price of the issue (what funds will have to be spent, how quickly they will pay off).
In the process of work, primary and secondary channels are determined, then the budget and probable effectiveness are compared. As a result, a list of channels used is formed.
Sometimes several companies join forces and promote their products saudi arabia email list and services usingcross-marketingThis allows them to reduce costs somewhat and get results faster, but there are also some disadvantages.
Conclusion
To be successful in communicating information about your company to clients, it is important to clearly formulate the idea with which you plan to go out to people, try to understand what the consumer lives by, and select contact points that are optimal for both sides of the dialogue. But there is another important factor in this process - originality. This is the technique that people remember best and influence their choice.
the ability to achieve the goal of communication taking into account the coverage, characteristics of the target audience, influence on choice, etc.;
the price of the issue (what funds will have to be spent, how quickly they will pay off).
In the process of work, primary and secondary channels are determined, then the budget and probable effectiveness are compared. As a result, a list of channels used is formed.
Sometimes several companies join forces and promote their products saudi arabia email list and services usingcross-marketingThis allows them to reduce costs somewhat and get results faster, but there are also some disadvantages.
Conclusion
To be successful in communicating information about your company to clients, it is important to clearly formulate the idea with which you plan to go out to people, try to understand what the consumer lives by, and select contact points that are optimal for both sides of the dialogue. But there is another important factor in this process - originality. This is the technique that people remember best and influence their choice.