Leveraged the power of new tools and support campaigns

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In this direction, we decided to use a relatively new tool in our work — the Discovery Ads campaign. It helps to show ads that are placed on the YouTube home page, in promotions and social networks, in Gmail, as well as in the Google Discover Feed news feed. All this gave the prospect of reaching a large number of target audiences.

To attract visitors, a Smart Local Ads campaign was created. It works on the topics of queries and, using smart algorithms, selects an audience that is located near offline points of sale and is interested in the topic of queries.

This campaign also allowed people to receive incoming calls without going to the website.

Video advertising deserves special mention. We used it to lithuania email list work with “cold” audiences and to increase brand awareness. We set up impressions in the following segments:

interested buyers;
by interests (hobbies);
special keyword groups.
According to statistics, it is this tool that often becomes the decisive factor in the sales chain.